The second announcer in the U.S., and the first in Iowa, to do daily live “man on the street” radio broadcasts was Art Shepard. He broadcast from outside a business known as “The Little Flower Shop” in downtown Cedar Rapids. In order to mask a limp due to the effects of polio, Shepard was usually seen in public wearing a white “lab coat” with the name of the sponsor (in this case, People’s Furniture) embroidered on the back. Here Shepard interviews a regular guest, F.W. Woolworth downtown store manager Ralph J. McElroy. Using the air name Michael McElroy, the store manager would leave retail sales for a career himself in radio, later founding radio and television stations in Waterloo. Photo courtesy of Jeff Stein